Thursday, March 26, 2009

Propaganda war in kindergartens


The city administration of Tallinn (where Keskerakond is the party in power) ordered all the kindergartens in Tallinn to put up yellow posters where they blacken the government for cuts in the budget and praise themselves for correcting the mistakes in a perfect way.

The headline „Ettevaatust, hoiduge kollaste valede eest“ („Be careful, abstain from the yellow lies“) is said to be meant for the parents who bring their children to kindergartens.

Tallinn’s education office does not see it as a problem because the city didn’t use their money and they can’t see political advertising but information in these posters.

Remo Holsmer (Reformierakond) from the town council sees the posters as shameless anti-state action.

The Department of Education thinks that kindergartens are a wrong place for the city and the state to fight. The ministry says that all kind of propaganda must stay away from educational institutions.
Postimees.ee sent questions to the mayor Edgar Savisaar and he replied with a public letter. There he says that nothing else was left to do, it was the only way to grab attention and let the kindergartens know that the city will not frighten the kindergarten workers with non-existent wage reduction. He says that they only give out objective information and the journalists make it into something wrong and similar to propaganda. The journalist from Postimees.ee, Uwe Gnadenteich also asked the mayor whether he sees any ethical problems and the mayor seemed very upset by that and answered: „Küsin vastu: kas see oli eetiline probleem, kui te otsustasite lasteaiaõpetajad ja koos nendega ka lastevanemad ohverdada Reformierakonna, IRLi ja sotside altarile ning mürgitasite nende meeli väärinformatsiooniga? Ma ei tunne Teid isiklikult, kuid nii ei kõlba käituda sõltumatul ajakirjandusel.“ ("I ask back: was it an ethical problem when you chose to sacrifice the kindergarten teachers and with them also the parents to the altar of the parties Reformierakond, IRL and Sotsiaaldemokraadid and poisoned their minds with false information? I don’t know you personally but this is not a proper way for independent journalism to work“). See more: http://www.tallinnapostimees.ee/?id=98837

He adds that the same is with the „darkened Tallinn“ where journalists have not remained neutral. „Paraku, nagu ma juba hoiatasin ühes eelnevas sissekandes oma blogisse - te ei püüa ju enam hiiri!“ („As I already warned you in a former post in my blog – you are not chasing mice anymore!“).

Kindergartens are scared. They did what they were asked to do but they are not happy to be under pressure. Although some had no problem putting the posters up for everybody to see, others refused to follow orders.

Is it right to take dirty politics to places that should be free of every kind of politics? Or are the posters informative and propaganda is the last thing you will find there? The city and the state must find another way to do politics. And another place.


By Marit

Sunday, March 8, 2009

PROPAGANDA

Example of the slogan from the blog: "Keskerakond - their politics is bad breath"


In counterweight to the Keskerakond party advertisement campaigns by the volunteers at the beginning of this year was created blog - PROPAGANDA. You may take a closer look at it here.

As it was said there, blog creators are from parties and political interest groups independent citizens, who are just expressing their personal opinions. It must be admitted that they do it pretty actively. PROPAGANDA has also communities at such the social networks like orkut.com and facebook.com. All who wish may buy at the blog T-shorts with different political slogans that are deeply imbued with the dislike to the party Keskerakond. And also a lot of different things like: posters, wallpapers, mobile phone ringtones etc., is possible to find there.

By Maria

Friday, March 6, 2009

Estonian inhabitants make complaints against the recent Keskerakond party advertising campaign


As it says in recent article in newspaper Eesti Paevaleht The Department of Consumer Protection has got numerous complaints regarding the incorrect political advertisement of the Keskerakond party. Statewide campaign began in the 12 of January 2009 and now we can see different advertising slogans everywhere around the cities, such as “Nende poliitika on majanduslangus” (“Their politics is economic recession”) etc.

In the advertising campaign called “Eesti vajab vahetust” (“Estonia needs changes”) Priit Toobal (Keskerakond party sekretary) was pointing out next statement “absolute fiasco in economic policy of the opposition parties Reformierakond and IRL (Isamaa ja Respublika Liit) , led to the huge economic recession”, which is actually a direct charge of opposition party and doesn’t comply to the norms of ethics.

Current advertising law is not regulating the political advertising in any way and the Department of Consumer Protection asked the ministry of economics to take a clear-cut decision concerning the topic: “Should the political advertising be under the control of the advertising law?”. Up to now there is no response received.

Keskerakond has also created the website http://www.protest2009.eu/ee/ with the elements of sarcasm. It is possible to join the group of protesters against the coalition of right parties - Reformierakond and IRL on the website. The information about the campaign is shown on the main page. Ibidem visitors can chose one of the presented slogans, which in their opinion better describe actions of ruling parties. Here are some examples of those slogans:

  • Retire Ansip!
  • We do not deserve such a government!
  • Edgar Savisaar – new Prime Minister!, etc.

Visitors may add their comments and also observe the statistics about the number of people who are joining the group and supporting each slogan separately.

Feel free to share your opinion: should the political advertising campaigns be regulated by the law and if yes, to what extent?

By Maria

Thursday, March 5, 2009

Dear readers, Welcome to our blog!

We hope you will enjoy our posts and spend great time here!

We are first-year students from Tallinn University Baltic Film and Media School and we study PR. Therefore, politics and communication interest us. This is why we have chosen to write about the most popular parties in Estonia – Keskerakond VS Reformierakond. We will try to observe how they fight with each other and which tools they use to blacken the other party. We will analyze it and give some personal opinions.

Also we will cover the topics that we think are noteworthy, but have no direct deal with the fight between these two parties.

Hope to see you soon!
Yours sincerely,

The Spamm team